pixelbug featured in Forbes ME

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pixelbug is proud to be featured in the October 2013 issue of Forbes ME for our groundbreaking work in Augmented Reality technology for healthcare. The application was deployed for Boehringer Ingelheim sales representatives to help them promote a new type of inhaler device and stand out from their competition.

The success of this application proves that AR technology can be deployed as a viable sales tool. As a Boehringer Ingelheim brand manager testifies “AR is doing very well job for us in terms of feedback from the doctors and reflection on sales especially during launch”